Antonella

eazle

  • Heineken eazle
  • Motion Designer
  • Illustrator
  • Brand Guidelines

Creating a motion system and an illustration style for Heineken’s B2B e-commerce platform.

At Hypersolid we had the chance to work on the comprehensive brand guidelines for eazle. I focused on the creation of motion and illustration guidelines that reflect the brand’s upbeat and friendly personality, creating a reliable system that can be used across assets and media, bringing the brand to life.

From adaptable logo animations, standardized easings, typography and branded elements, we created a scalable and cohesive set.

Eazle onboarding illustration and confirmation screen shown in a phone mockup.
Playful Eazle bottle and star illustration on a dark teal background.
Two Eazle rewards interface screens using branded illustrations.

Illustrations used at the right moments in the user journey help make complex ideas intuitive and easy to understand while communicating eazle’s playful and warm brand personality.

Eazle order screens paired with cart, message, notification, error, package and delivery illustrations.

We created a scalable style and a set of illustrations that elevate the experience, from everyday shopping to growing your business and reaching your goals with eazle.

Eazle rewards screen showing a new storefront status unlocked on a phone.
Six Eazle storefront illustrations evolving from a small cart into a large branded castle.

The result: a clear, recognizable visual language built to engage across campaigns, communications, and product.

More work